Digital Marketing & SEO
This course provides a comprehensive introduction to digital marketing, covering essential strategies and tools to build an online presence. It includes search engine optimization (SEO), social media marketing, content creation, and paid advertising techniques.
Description:
The Digital Marketing & SEO course is designed for beginners and professionals looking to enhance their online marketing skills. The curriculum covers:
- SEO Fundamentals: Keyword research, on-page & off-page SEO, technical SEO, and analytics.
- Social Media Marketing: Strategies for platforms like Facebook, Instagram, LinkedIn, and YouTube.
- Content Marketing: Blogging, video marketing, and copywriting techniques.
- Google Ads & PPC: Running paid campaigns for better visibility.
- Email & Affiliate Marketing: Effective strategies for audience engagement.
- Analytics & Reporting: Measuring performance using Google Analytics and other tools.
By the end of the course, students will be equipped with hands-on skills to optimize websites, increase brand awareness, and drive traffic using modern digital marketing strategies.